For Women 40+
Seeking Clarity and Direction

Do you wonder if it’s too late for you to
go after your

Are you yearning for more direction in your life but you’re feeling a bit lost or overwhelmed?

Do you wish there was a way for you to

get crystal clear on what you really want pursue, right now?

If you’re a woman in midlife, like me, you may be in the midst of one or more life transitions.

Maybe your kids are leaving the nest. Maybe you’re newly single or partnered. Maybe you’ve downsized or moved. Maybe you’ve lost one or both of your parents. Maybe you’ve left your job, rejoined the workforce, or pivoted in your career. Maybe you’ve had a health scare. Maybe you’ve lost your sense of community.

So many changes await us in midlife!

That’s why this is the perfect time to take stock, focus on who you are today, and prioritize your needs and dreams in the second half. Because it’s never too late.

That’s where the Choose Your One Big Goal Challenge comes in.

Research has shown that setting goals is critical to success, but not just any goals. You’ve got to narrow it down to that ONE GOAL that will make the biggest difference to you and your life. But how do you choose that ONE critical goal?

This course is simple yet powerful, with short videos and good action steps along the way. As a result, I now know my One Big Goal is to really hone down on my Why. I feel less overwhelmed and scatter-brained, more enlightened and encouraged. And I’m excited to implement the strategies I learned in the course in pursuit of my goal. Thank you!

Gabriele C.

Let me help you choose your #1 GOAL

—the one with the greatest

positive impact on your life. 

Because it’s YOUR TURN

to create the life you want—and deserve.


challenge now!

After you complete the

CHOOSE YOUR ONE BIG GOAL challenge, you will:


Stop deferring your dreams and start putting yourself at the top of the list.


Have total clarity on the #1 goal you want to pursue, right now, for the biggest positive impact on your life.


Wake up every morning excited to face the day and pursue your most cherished goal.

Yes, I’m ready to choose my ONE BIG GOAL!

Here’s what we’ll be covering:

Clarify Your  Motivations 

You will:

  • Learn the 3 powerful ways in which goals act to empower our dreams
  • Clarify your personal motivators for seeking to identify your ONE BIG GOAL


Uncover Your Authentic Dreams

You will:

  • Identify all the areas of your life that are important to you
  • Voice the dreams you hold dear in each of these areas
  • Triage your dreams to ensure they are truly authentic

Identify your ONE BIG GOAL

You will:

  • Learn why it’s essential to attack your goals, one at a time
  • Discover the 4 critical questions you need to ask yourself in order to get clarity on your #1 goal and claim your ONE BIG GOAL for yourself

Frame Your Goal to Maximize Success

You will:

  • Forget SMART goals! Learn my proprietary P-U-R-E method of goal setting
  • Rewrite your chosen ONE BIG GOAL to be P-U-R-E and maximize your success


Embrace the Antidote to Obstacles

You will:

  • Discover the #1 way to combat the urge to quit on your dream goal when obstacles show up 
  • Apply the 4 questions that will keep you going on your path

You will have access to:

5 Video Lessons

with an in-depth look at
that module’s topic and introducing your next steps to put the lesson into practice

Resources for Self-Awareness and Clarity

including proven assessments, reflection questions, and tracking tools

Follow-Along Guide

that makes it easy for you
to take notes
as you watch the videos, and to complete each lesson’s assignments

Personal Coaching

1-on-1 live support with Hélène
via phone or Zoom, as needed
(extra fee, discounted for course purchasers)

Regular price is


but your sale price is only


100% of profits generated from THRIVE course sales will be donated to charitable organizations, such as NCADV (National Coalition Against Domestic Violence), NAMI (National Alliance on Mental Illness), and AFSP (American Foundation for Suicide Prevention).

It’s a win-win!

This allows me to support women’s personal growth while making a difference through worthy causes.

Get this FREE Masterclass:

8 Secrets to Reach Your Goals!

(and the Follow-Along Guide that comes with it) 

Did you know that we only achieve 8% of the goals we set?

Once you’ve identified your ONE BIG GOAL, let’s make sure you are set up to succeed! Good news:  There are research-backed best practices that can significantly help you achieve your goals. That’s precisely why I created this masterclass.

Watch the video to discover: 

  • The best way to frame your goals for maximum success
  • The first thing you’ll want to do once you’ve defined your goal
  • Why planning too far ahead won’t serve you
  • The tracking system I swear by
  • The if/then practice that’s essential to your journey
  • Why you actually DON’T want to focus on the end goal
  • And much, much more…

Get this FREE Tool:

Fast Action One-Week Planner

I advocate you plan your activities and tasks aimed at achieving your ONE BIG GOAL one week at a time.

Why not longer? Most of us can identify a place to start (even if it’s simply to do research) but will feel overwhelmed at the thought of putting a long-term plan together on a goal. We simply may not have the expertise to lay out the steps in that much detail. And as we learn, this weekly planning allows us to pivot and adapt to our findings. 

Your bonus, the Fast Action One-Week Planner, is a template you can download and print out, with instructions on best practices for your week-by-week planning.

Get this FREE Tool:

Goal-Tracking Tools

When you are working towards your ONE BIG GOAL, it’s essential that you track your progress.

Seeing your successes feels good and builds momentum for you to keep going. Noticing times where you stumble or stall is also very helpful for you to learn and predict potential future issues so you can address them ahead of time. 

This bonus is my list of all-time favorite Goal-Tracking Tools. Whether you prefer to do your tracking on paper or using apps, I’ve got you covered!   

Get this FREE Tool:

Guide to Accountability Partnerships

I am a huge fan of accountability partnerships. When you have someone in your corner cheering you on, challenging you, and of course holding you to your commitments, you are all that more motivated to continue to take action, week by week, against your ONE BIG GOAL. 

But how does this work?

With this bonus Guide to Accountability Partnerships, I make it easy.

You will discover:

  • How to choose the ideal partner
  • Dos and don’ts
  • How to get started
  • Best practices
  • and a lot more!

You have a choice.

You can keep living by default

OR you can take charge of your life.

Which will you choose?

I’m ready to take the CHOOSE YOUR ONE BIG GOAL course now!

Hi, I’m Hélène!

I’m the Midlife Mentor with a passion for facilitating personal development. Through my on-demand courses, I help introspective, curious, action-oriented women 40+ deepen their journeys of self-discovery and growth—and design their next chapter with courage and intention.

On a personal note, I’m a wife, daughter, sister, and friend—and the mother of twin twenty-something daughters. I split my time between Chicago and Sarasota, love travel, dancing, ’70s music, crime shows, ranunculus—and I eat chocolate every day!

I’m a Certified Life Coach with a BA from Duke University and an MBA from Washington University in St. Louis. I’m a recovering marketing executive for Fortune 500 companies who’s turned my 20-year fascination with psychology and human behavior into my mission-led profession.
I do a lot of speaking, from radio to TV, podcasts to women’s retreats. I also love showcasing women who are pursuing their passion in midlife and beyond through my written and video interviews—more than 500 to date!

Frequently Asked Questions

Is this course only open to women in midlife and beyond?

While the course is tailored to women 40+, the step-by-step process works for any adult. 

How do we access the course materials?

Once you have purchased the course, you will get access to the videos and assignments, follow-along-guide, and bonus in the course portal. These are available to you on demand, for you to review and complete on your own timetable.

How long will I have access to the course materials?

You’ll have access for as long as I continue to offer this course for purchase, with guaranteed access for AT LEAST one year after you buy.


I'm not really technical. Will I run into isues?

No worries! We have kept the course portal and materials super simple and easy to navigate. If you ever run into trouble with the portal, downloads, or anything else, you can simply use the Message Us button and we’ll help you troubleshoot.

What payment methods do you offer and how do you ensure my payment data is secure?

We accept Visa, Mastercard, Discover, and American Express for all purchases. The payments are processed through Stripe, one of the best processing companies in the world. Your card information is never stored on our systems but will remain on Stripe for processing purposes.

Are my personal details private when purchasing the course?

Absolutely! We keep your personal information totally private and never sell your data. 

I still have questions. How can I reach you?

Use the Contact Page to reach out and I’ll reply promptly.

Purchase Risk Free!

This course comes with a 30-day 100% money back guarantee. We are completely committed to providing you with high quality resources. While you are responsible for how you use those resources, and for your choices and actions, we pride ourselves on exceptional customer service and on providing you relevant and targeted content and support on your journey to joy and fulfillment in the second half. If for any reason you are not satisfied in the first 30 days after your purchase, we encourage you to contact us for a full refund. It’s that easy!